The best way to be consistent on social media is by batching content and using a social media scheduler so it is posted on autopilot. But what are the best social media scheduling tools and what do they cost? Which social media scheduler is right for you?
Meta Business Suite
If you are posting ONLY to Facebook and Instagram, the best budget-friendly scheduler for you is the Meta Business Suite. Not only is this tool free and inside the Facebook backend but the only major con is the fact you cannot schedule Reels.
It is crazy that Reels have been around for years now and despite it being the content most pushed by Meta platforms, it is not yet offered inside the Business Suite.
Sprout Social
This platform is worth the monies if you have them! Not only is Sprout’s customer service amazing but they also offer scheduling Reels, TikTok, and scheduling content across all major social media platforms.
If you are wanting a scheduler that is also top-notch for analytics this is the tool for you.
Keep in mind: even though you can schedule Reels and short-form videos, 3rd Party Apps cannot add trending audio directly. So there will still be a portion of your videos you will need to post manually.
This social media scheduler is best in class for analytics and diving deeper into cross-posting. Learn more about this strategy: Why Cross-Posting on Social Media is Key.
Cost starts at $89/month on their Standard Annual Plan.
Hootsuite
This one gets a reputation where you either love it or hate it. Those who love this social media scheduler love Hootsuite’s social streams feature that allows you to engage with your audience and monitor through one Dashboard (SproutSocial has a dashboard for each platform).
This scheduler also allows you to connect with hundreds of apps but sadly their customer support is slow and with the higher price tag we know you deserve more!
Cost starts at $49/month on their Professional Plan.
Tailwind
This scheduler started out only for Pinterest but has branched out to Instagram/Facebook as well. Since it was created with Pinterest in mind that is where they thrive. So, what’s the con? Pinterest has its own scheduler now! Another way you can save $$ if you want to.
Cost starts at 12.99/month on their Pro Annual Plan.
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