Discovery on Facebook is similar to Reach on Instagram. Looking at this first graphic, there was 13.2k reached in 28 days.
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On Instagram, reach was over 1k but impressions were over 20K in ONE WEEK! This means many people kept coming back to the profile/post. The engagement you want to see is direct action just like in this post: website clicks (26), and get directions for the event (4).
This was one week later, closer to the event date.
This is the same week as listed above, but with the discovery/reach added. For this week alone, impressions were over 24K!
